Aegon Over 50 Life Insurance

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Aegon Over 50 Life Insurance

The over 50s coverage plan provides financial security after the policyholder’s death. Aegon is renowned for helping customers plan their finances properly and making sure they can provide for their immediate families and for themselves in their old age.

The company offers the ‘over 50s Guaranteed Life Plan’ under its trading name Guardian Direct as well as offering the protection through a range of brokers and advisors.

From the humble beginnings in the life insurance field many years ago, today they have become one of the world’s largest life insurance companies. It started serving customers by providing funds for burial but today the company is providing security to families all over the world by providing life insurance cover for persons above 50 years of age.

Details of the Company

The company is one of the leading giants in the life insurance field today and is a multi-billion pound company. It has its headquarters at The Hague in Netherlands and has its offices and businesses in over 200 countries. It serves more than 40 million customers through the nearly 28,000 employees. The company’s main markets are centered in the Netherlands, the United Kingdom and the United States. The company is planning to increase its presence in Central and Eastern Europe, the Americas and Asia. The international investment and life insurance company provides the ‘over 50s guaranteed life plan’ under its trading name Guardian Direct through its AEGON Direct Marketing Services (ADMS). The company has its shares listed on the Amsterdam, London, and New York exchanges. The company’s latest venture has been the launch of AEGON Religare Life Insurance Company Limited (ARLI) in partnership with Bennett Coleman and Company (Media giant) and Religare (global financial services group).

History of the Company

The company’s beginnings date long back to the 19th century and the year 1844 in the Netherlands with a modest enterprise Algemene Friesche started by two civil servants. Nillmij was one of its subsidiary companies in the private life insurance field and had rapid growth till the end of the 19th century before the First World War brought down the economy and insurance business.

After a few years of uncertainty till 1945, economic conditions and business conditions started improving and Nillmij concentrated on the Netherlands. Nillmij had already moved its business in phases to the Netherlands from the Dutch East Indies. By 1968 Algemene Friesche had joined two other companies Groot Noordhollandsche and Olveh. The new company started taking hold of the Dutch market and almost 15 years later in 1983 Ennia and AGO joined forces to create the insurance giant of present day. Today they have businesses all over the world, and is a true global company.

Other Life Insurance Plans

The company also offers the following plans:

Level and decreasing term life insurance are the most common types of life insurance. You can use them to provide for your loved ones if you were to die unexpectedly. The policy will pay out a lump sum payment to help your family cope financially.

Protection plans provide life cover at low cost to give financial security to family in the event of any unfortunate happening.

Unit linked Insurance plans to help save money and grow wealth.

Insurance linked savings plans to help save money and grow wealth.

Retirement plans to have financial support in old age and continuance of lifestyle.


A highly rated company with galore of insurance covers meeting all your needs and requirement. On an average basis, 3.5 out of 5 is what most customers have rated this company, but there is a lot more to it than mere just reviews. If you have experience of their life cover please take the time to make a post on and let other possible clients know.

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